SaaSquatch BlogYour destination for articles, podcasts, ebooks and case studies referrals & rewards marketing.
Video: How do I Reduce Friction in my Referral Program?
One of the biggest mistakes is not making it easy for users. So, in this section we answer the question - How do I reduce friction in my referral program?
Video: How do I optimize my Customer Referral Program?
Another big customer question is - How do I optimize my customer referral program? In this section we go over three different ways you can change your...
5 Lessons Learned from Launching an In-House Referral Program
Derek Story from TeamPages shares his lessons learned from launching an in-house referral program. Including how he thinks about rewards and user experience
Video: What metrics do I track in my referral program?
Another question we encounter is What metrics do I track in my referral program? Measuring the effectiveness of your customer referral program is crucial..
Video: Where do I start measuring my referral program?
The problem with web marketing metrics is that there are too many to track. Where do I start measuring my referral program? In this video we go over...
Video: Do I need analytics in my customer referral program?
It's a common question we encounter Do I need analytics in my customer referral program? It's a mistake many in-house referral programs make...
Video: Does a customer referral program work for my business?
An essential part of running marketing campaigns is determining return on investment. This video shows how to calculate basic customer referral program ROI.
Video: What reward should I offer for a referral?
Discounts, Credits, Swag what should we give out? In this section we go over the different rewards you can give out in a customer referral program...
Video: Who should I reward for a successful referral?
A common problem customer referral programs make is only rewarding one set of users. In this section we go over the benefits of one-sided and two-sided...
Video: What is the goal of a customer referral program?
We all need to figure out the effectiveness of our marketing campaigns. In this section we explain the goals of a customer referral program and run...